David Brent

David Brent
David Brent - If at first you don't succeed, remove all evidence you ever tried.

Contacting Mrs Miller

If at any point you need to contact me for support or guidance with your coursework, don't hesitate to contact me on millere@turton.uk.com

Friday 29 March 2019

Friday 29th March 2019 - week 2

Period 1 - Year 12 Business
Go through 

https://www.tutor2u.net/business/reference/porters-five-forces-model 

Now continue with your research!
Homework: To watch the link of port's five competitive forces

Period 2 - Year 11C Media

Statements of intent and paperwork!

I, Daniel Blake
https://docs.google.com/document/d/16Tuw9xQY8UiLpZPXTQdE4TdsCpZljqYlDnbRuE_37u8/edit?usp=sharing
Copies of the knowledge organisers are on : Tmac-nas-1/reference/media/Year 11/Knowlege organisers / ....

https://docs.google.com/document/d/1UOSgB1pYfwtTItYsqsT43xSaSrAfHVaq5R5FVXM9mQk/edit?usp=sharing 

Homework : research youth radio channels/programmes via traditional radio or streaming and be prepared to share with the rest of the class. If you can listen to the next case study Beats 1 with Julie Adenuga, that would be brilliant!!! Make sure you also write down the purpose of the BBC from their website.


Period 3 -  Free




Period 4-  Year 11A Media

Statements of intent and paperwork!

I, Daniel Blake
https://docs.google.com/document/d/16Tuw9xQY8UiLpZPXTQdE4TdsCpZljqYlDnbRuE_37u8/edit?usp=sharing
Copies of the knowledge organisers are on : Tmac-nas-1/reference/media/Year 11/Knowlege organisers / ....

Homework : research youth radio channels/programmes via traditional radio or streaming and be prepared to share with the rest of the class, find them and explain how they target a youth audience. If you can listen to the next case study Beats 1 with Julie Adenuga, that would be brilliant!!!




Period 5 - Year 13 Business

Getting on with LAB

Thursday 28 March 2019

Thursday 28th March 2019 - Week 2

Period 1 - Year 12 Business
You are marked on:

  • Structure
  • Marketing Aims and Objectives
  • Research and analysis of market information
  • Justification
  • The marketing mix
  • Budget
  • Timescale
  • Presentation


Let's have a go at an exam paper!
NOW IT'S YOUR TURN!!! LET'S START WITH TASK 1 YOU NEED TO START WITH RESEARCH! You have 6 hours in total! To complete by Wednesday!



Period 2 - Year 12 Media
Working on with assignment



Period 3 - Year 12 Media
Deadline for re-submission



Period 4 - Free


Period 5 - Year 13 Media

Oh Comely Magazine PP

Tuesday 26 March 2019

Wednesday 27th March 2019 - Week 2

Period 1 - Marking



Period 2 - Year 13 Media -
Statement of intent  - hand in. Final Deadline Monday

Provide a response to audience theory- last slide!


  • • The way in which different audience interpretations over time reflect social, cultural and historical contexts.
  • • Reception theory including Hall

Now let's move on!

Oh Comely magazine

https://docs.google.com/presentation/d/198f-muF8okfiba3d8toiPyrJnA5n3OxK1c1rMMycU1Q/edit?usp=sharing 


Period 3 - Year 12 Media
Working on assignment


Period 4 - Year 12 Business
LET'S TAKE A LOOK AT THE EXAM!!!


https://drive.google.com/file/d/1KkWB43qA6YWoxQN8zxiULT3pRSYdmWLS/view?usp=sharing  JANUARY 2018 EXAMPLE WITH EXAMINERS MARKING

https://qualifications.pearson.com/content/dam/secure/silver/all-uk-and-international/btec-nationals/business/2016/external-assessments/31489H_unit2_rms_20180314.pdf?477777371437311 MARK SCHEME

What is the difference between the two exams? What have you noticed about the structure?

HOMEWORK - DON'T JUST WRITE THE GRADING DESCRIPTOR DOWN, WHAT DOES EACH ONE LOOK LIKE.
  • Structure
  • Marketing Aims and Objectives
  • Research and analysis of market information
  • Justification
  • The marketing mix
  • Budget
  • Timescale
  • Presentation



Period 5 - Year 11C Media 
Statement of intent - deadline for final one is Monday!

I, Daniel Blake
https://docs.google.com/document/d/16Tuw9xQY8UiLpZPXTQdE4TdsCpZljqYlDnbRuE_37u8/edit?usp=sharing

PERIOD 6 - Plan a response to the following questions...

Let's do a swap, take some highlighters and highlight their use of PEETTIL+C within their final paragraph. Who has achieved all aspects of PEETTIL+C


HOW DO THE THREE ADVERTS ENGAGE THEIR AUDIENCES?

WITH REFERENCE TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY
Revise Zoella for next week!

Tuesday 26th arch 2019 - Week 2

Period 1- Year 13 Media



Period 2 - Free

Marking coursework - Year 13 and Year 11



Period 3 - Rota



Period 4 - Year 13 Media
Men's Health




Period 5 - Year 12 Media
Get on with your first assignment 

Monday 25 March 2019

Monday 25th March 2019 - Week 2

Period 1 - Year 13 Media
Re-cap last slide  (homework)
Go onto Men's Health - 5 minutes to share as much information as you can about the Men's Health magazine

Let's go through and answer some of the questions. and remember to apply context and debates - masculinity crisis - queer theory. Fashionable to be health conscious, people want to live longer, fashionable to have that type of body too!
https://docs.google.com/presentation/d/1Pf2Ja6_OB62ahj0aCYEazC8_JRBDy7W1JzkBCEegV0g/edit?usp=sharing 


Period 2 - Marking Year 11 Coursework, Year 13 coursework.

Period 3 - Year 11C Media
Test one another on your knowledge of OMO - verbally answer the question using PEETTIL + Context - How do the adverts represent gender?

FILM - INDUSTRIES ONLY!
Dr Strange 2016 - Industries - You don't need to watch this, but if you can, it wouldn't be a bad idea!

  • What production companies were involved in the making of Dr Strange? 
  • Define ‘Blockbuster’.
  • What was the production budget? 
  • How was the film released? 
  • How successful was Dr Strange at the box office? 
  • What certification did the film receive and why? 
  • What merchandising tie-ins were associated with this film? 
  • Which multi-media platforms supported the marketing of this film? 
  • Which multimedia platforms support the exhibition of Dr Strange? 
  • How many countries was the film distributed to?


I Daniel Blake 2016 - Industries - You don't need to watch this, but if you can, it wouldn't be a bad idea!

  • Who was the Director/Producer?
  • Which production companies were involved with making 'I, Daniel Blake'?
  • What was the production budget?
  • How successful was the film at the box office?
  • What merchandising tie-ins were used?
  • How many countries was it distributed to?
  • Where can you watch I, Daniel Blake?
https://docs.google.com/document/d/16Tuw9xQY8UiLpZPXTQdE4TdsCpZljqYlDnbRuE_37u8/edit?usp=sharing

Period 4 - Year 12 Media
Feedback on all assignments: Individual and group feedback.

Continue improving.

Period 5 - Year 11A Media
Test one another on your knowledge of OMO - verbally answer the question using PEETTIL + Context - How do the adverts represent gender?

FILM - INDUSTRIES ONLY!
Dr Strange 2016 - Industries - You don't need to watch this, but if you can, it wouldn't be a bad idea!

  • What production companies were involved in the making of Dr Strange? 
  • Define ‘Blockbuster’.
  • What was the production budget? 
  • How was the film released? 
  • How successful was Dr Strange at the box office? 
  • What certification did the film receive and why? 
  • What merchandising tie-ins were associated with this film? 
  • Which multi-media platforms supported the marketing of this film? 
  • Which multimedia platforms support the exhibition of Dr Strange? 
  • How many countries was the film distributed to?


I Daniel Blake 2016 - Industries - You don't need to watch this, but if you can, it wouldn't be a bad idea!

  • Who was the Director/Producer?
  • Which production companies were involved with making 'I, Daniel Blake'?
  • What was the production budget?
  • How successful was the film at the box office?
  • What merchandising tie-ins were used?
  • How many countries was it distributed to?
  • Where can you watch I, Daniel Blake?
https://docs.google.com/document/d/16Tuw9xQY8UiLpZPXTQdE4TdsCpZljqYlDnbRuE_37u8/edit?usp=sharing


Period 6 - Year 13 - get your perfect paragraphs out, let's read through each, you need to chip in and give feedback on how and where it can be improved.


Let's go through the statement of intent.

https://drive.google.com/file/d/1qcQP4kPQ-7evkJjEYh6-HpKmYBiHATOX/view?usp=sharing Read Page 33 and 34 of this document to analyse the grading criteria for the statement of intent!

Now read the statement of intent on each example and the feedback and grade they were given.
https://drive.google.com/file/d/1t2YmsLguugRER3SDWGNWE11P4Jn6G5h2/view?usp=sharing   Coursework exemplar  Student A
https://drive.google.com/file/d/1qbZWMiqYu1MmLT6IcCmAMYhUPVpqtmrM/view?usp=sharing
Coursework exemplar  Student B

https://drive.google.com/file/d/1qcQP4kPQ-7evkJjEYh6-HpKmYBiHATOX/view?usp=sharing Read the grading criteria for the statement of intent again!

Now make a list of what information you need to include within your personal statement to make it a level 5 - keep referring back to the grading criteria and the examiner's feedback. What did the examiner say was included, which is ultimately why they got the grade! Combine the two pieces of feedback to try and establish how to achieve a level 5.

Then write a list of bullet points like a writing frame collectively, to achieve the level 5.

Friday 22 March 2019

FRIDAY 22 MARCH 2019 - WEEK 1

PERIOD 1 - YEAR 12 BUSINESS

LET'S TAKE A LOOK AT THE EXAM!!!


https://qualifications.pearson.com/content/dam/secure/silver/all-uk-and-international/btec-nationals/business/2016/external-assessments/SMLW-1801-Business-Unit-2-Developing-a-marketing-campaign.pdf?3102107790481 JANUARY 2018 EXAMPLE WITH EXAMINERS MARKING

https://qualifications.pearson.com/content/dam/secure/silver/all-uk-and-international/btec-nationals/business/2016/external-assessments/31489H_unit2_rms_20180314.pdf?477777371437311 MARK SCHEME

NOW IT'S YOUR TURN!!! LET'S START WITH TASK 1

https://qualifications.pearson.com/content/dam/pdf/BTEC-Nationals/Business/2016/External-assessments/31489H-unit2-quepartb-20170817.pdf EXAMPLE EXAM PAPER JUNE 2017

https://qualifications.pearson.com/content/dam/pdf/BTEC-Nationals/Business/2016/External-assessments/31489H_unit2_rms_20170817.pdf MARK SCHEME FOR THE EXAM




PERIOD 2 - YEAR 11C MEDIA -
OLD MOTHER OWLS - THAT'S WHAT OMO STANDS FOR!!
Alex and Lewis - Persuasive Techniques



Let's go through the worksheet - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing - OMO KNOWLEDGE ORGANISER



PERIOD 3 - ROTA


PERIOD 4 - YEAR 11A MEDIA
Colour - Isabelle and Mark
Main Title - Liam and Mitchell
Persuasive Techniques - Lewis and Kelsey



Let's go through the worksheet - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing - OMO KNOWLEDGE ORGANISER


PERIOD 5 - YEAR 13 BUSINESS - CONTINUE WITH LEARNING AIM B


Industries document on FILM needs completing.

Tuesday 19 March 2019

THURSDAY 21 MARCH 2019 -WEEK 1

PERIOD 1 - YEAR 13 BUSINESS UNIT 1, 4 AND 5.




PERIOD 2 - YEAR 12 MEDIA
MISS SCOTT'S LESSON






PERIOD 3 - YEAR 12 MEDIA

Continued




PERIOD 4 - FREE

YEAR 13 MEDIA Men's health to be completed



PERIOD 5 - YEAR 13 MEDIA

MEN'S HEALTH


YEAR 11 PARENTS EVENING

Wednesday 20th March 2019 - Week 1

Period 1 - Marking Year 12 work


Period 2 - Year 13 Media -
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing

Homework:
Read men's health magazine information for tomorrow's lesson!

Period 3- Year 12 Media - Idea.

Finish your presentations.

Provide feedback and give them ideas on how they can improve and develop the storyline.

Period 4 - Year 12 Business 
https://docs.google.com/presentation/d/16xieykg7NFF_F8HQJm2whI_qpqbnc3GtQPbGv0tgrUc/edit?usp=sharing  - Appropriateness of marketing campaigns.

Task to do!

Activity 1
Prepare a rationale for your own marketing campaign. This
should include:

 marketing aims and objectives
 research data on the market and competition
 justification for your rationale. 


Homework read Unit 2 - if there is anything within that unit you don't. understand then now is the time to revise and look through the terms we have covered!!!
https://qualifications.pearson.com/content/dam/pdf/BTEC-Nationals/Business/2016/specification-and-sample-assessments/9781446938225_BTECNationals_Bus_FDip_Spec_Iss3C.pdf - Unit 2 page 29 - SPEC Learning Aims.

Here are the PPs we have covered for this unit to help you to revise - you must download the PPs and learn the terms, understand what they are and know how to use them!


9 PPs - download them and save them into your user area - File-srv-01/students / year 12 / 0170...

https://docs.google.com/presentation/d/18jJRyQUikhgvnbLjV7BKasGZ9isylGeceGExx_gUSsE/edit?usp=sharing A1 - The role of marketing
https://docs.google.com/presentation/d/1VkYX15CMpxrCnLogNlevssPYHlHE53-lKxAAiwMjFu0/edit?usp=sharing A2 - Influences on marketing activities
https://docs.google.com/presentation/d/1BA2c5k0-N9rD6Y7JWNjHO0AHMah8pm3XQEstgkFIK_k/edit?usp=sharing B1 - Purpose of researching
https://docs.google.com/presentation/d/1i-Ed8pJtMxwFrgf9fCa9vqh5yh0H4DaJsD53jiXJETs/edit?usp=sharing B2 - Market research methods
https://docs.google.com/presentation/d/19ppJorSsX8KhK86euuI_Xy9WlDT7q35x3otrhrMtBZk/edit?usp=sharing B3 - Developing the rationale
https://docs.google.com/presentation/d/1NyzvyE9xN1CpHvFMqc8S54AuEPTFF8xfvk0TDe9V2pE/edit?usp=sharing C1 - Marketing activities
https://docs.google.com/presentation/d/1KQKf0PjgzuF_inKsckzVxd1s48sMQqBGSdexx20cChA/edit?usp=sharing C2 - The Marketing Mix
https://docs.google.com/presentation/d/1HABy5-E-UL8R2I2XGlpQR3WYzxlY3QVQQ6AlwmcSbKU/edit?usp=sharing - C3 - The marketing campaign
https://docs.google.com/presentation/d/16xieykg7NFF_F8HQJm2whI_qpqbnc3GtQPbGv0tgrUc/edit?usp=sharing C4 - The appropriateness of a marketing campaign

Period 5- Year 12 Media
Storyline - Beginning, Middle and End of entire film!!! Write a blurb which you would find not the back of a DVD.

Narrative Structure

Characters

Setting


Complete the above for homework for tomorrow!


Period 6 - AFTER SCHOOL SESSION FOR YEAR 11

YEAR 11 - QUESTIONS:

HOW DO THE TWO ADVERTS ENGAGE THEIR AUDIENCES?

WITH REFERENCE TO THE GALAXY ADVERT AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY


Tuesday 20th March 2019 - Week1

Period 1 - Year 13 Media 
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing - Witnesses slide 49


Period 2 -Period 2 testing student

Period 3- Year 11 A - OMO analysis 
In groups - codes and conventions
Graphics - Olivia and Cardon
Main image - Aaron and Izzy
Typography - Alex and Amy
Slogan - Preston and Danny
Copy - Ciaran and Polly
Colour - Isabelle and Mark
Main Title - Liam and Mitchell
Persuasive Techniques - Lewis and Kelsey



Let's go through the worksheet - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing - OMO KNOWLEDGE ORGANISER
Homework Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 


Period 4- Year 13 Media
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing  - Witnesses
HOMEWORK
https://docs.google.com/presentation/d/1nEes3miFDn-keI384RWg3Q3NtzHejUEiIgpHHcpf1J8/edit?usp=sharing - PP read it and revise the terms!
Period 5 - Year 13 Business - Learning Aim B

Monday 18 March 2019

Monday 18th March 2019 - Week 1

Period 1 - Year 13 Media
Audience + Representation - Feminism, violence against women, stereotyping.

Which theory can you use for each of them?

PP - with Audience in...
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing  - Witnesses


Period 2 - Free



Period 3 Year 11C
OMO analysis 
In groups - codes and conventions
Feedback - graphics, main image Toni and Taylan
Harry -  Typography
Emily - Slogan
Declan and Jensen - Copy
Caspar - colour
Georgia - Main Title
Alex and Lewis - Persuasive Techniques



Let's go through the worksheet - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing - OMO KNOWLEDGE ORGANISER
Homework Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 

DEADLINE WEDNESDAY PERIOD 6 - Plan a response to the following questions...

HOW DO THE THREE ADVERTS ENGAGE THEIR AUDIENCES?


WITH REFERENCE TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY



Period 4 - Year 12 Media
Mrs Scott - Productions and ideas



Period 5 - Year 11A Media 
Year 11A Media

OMO analysis 
In groups - codes and conventions

OMO advert
Feedback homework on questions you were asked...
https://www.historytoday.com/archive/britain-1950 
What was life like for Men and women in the 1950s?
It was the post - war (after the war) era, and advertisers started to 
https://www.dailymail.co.uk/femail/article-5249797/Adverts-1940s-50s-60s-world-changed.html
https://www.dailymail.co.uk/femail/article-2975075/When-woman-s-week-revolved-washing-housework-bore-new-book-recalls-grateful-s-not-1950s.html 

https://docs.google.com/presentation/d/1yKJoUGFyVEih09IUnkn6jZnLdXIzdkXjetwnh994x6k/edit?usp=sharing - CASE STUDY OF SOMEONE WHO GREW UP AND WAS MARRIED IN THE
1950S.
Feedback - 

Graphics - Olivia and Cardon
Main image - Aaron and Izzy
Typography - Alex and Amy
Slogan - Preston and Danny
Copy - Ciaran and Polly
Colour - Isabelle and Mark
Main Title - Liam and Mitchell
Persuasive Techniques - Lewis and Kelsey

Homework Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 

Analyse the image in pairs - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing 

DEADLINE WEDNESDAY PERIOD 6 - Plan a response to the following questions...

HOW DO THE THREE ADVERTS ENGAGE THEIR AUDIENCES?


WITH REFERENCE TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY



Period 6 - Year 13 - Get your essays out, Let's go through them!

Thursday 14 March 2019

Friday 15th March 2019 - Week 2


Period 1 - Year 12 Business
https://docs.google.com/presentation/d/16xieykg7NFF_F8HQJm2whI_qpqbnc3GtQPbGv0tgrUc/edit?usp=sharing
Period 2 - Year 11C Media

CHANGE OF PLAN - DUE TO HISTORY TRIP YOU HAVE A COURSEWORK LESSON-- WE WILL TACKLE THE LESSON BELOW ON MONDAY!

OMO analysis 
In groups - codes and conventions
Feedback - graphics, main image Toni and Taylan
Harry -  Typography
Emily - Slogan
Declan and Jensen - Copy
Caspar - colour
Georgia - Main Title
Alex and Lewis - Persuasive Techniques



Let's go through the worksheet - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing - OMO KNOWLEDGE ORGANISER
Homework Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 

DEADLINE WEDNESDAY PERIOD 6 - Plan a response to the following questions...

HOW DO THE THREE ADVERTS ENGAGE THEIR AUDIENCES?


WITH REFERENCE TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY

Period 3 -  WRITE NEW knowledge organiser and print off OMO ad for 11A


Period 4- 
CHANGE OF PLAN - DUE TO HISTORY TRIP YOU HAVE A COURSEWORK LESSON TODAY - WE WILL TACKLE THE LESSON BELOW ON MONDAY!

Year 11A Media
OMO analysis 
In groups - codes and conventions

OMO advert
Feedback homework on questions you were asked...
https://www.historytoday.com/archive/britain-1950 
What was life like for Men and women in the 1950s?
It was the post - war (after the war) era, and advertisers started to 
https://www.dailymail.co.uk/femail/article-5249797/Adverts-1940s-50s-60s-world-changed.html
https://www.dailymail.co.uk/femail/article-2975075/When-woman-s-week-revolved-washing-housework-bore-new-book-recalls-grateful-s-not-1950s.html 

https://docs.google.com/presentation/d/1yKJoUGFyVEih09IUnkn6jZnLdXIzdkXjetwnh994x6k/edit?usp=sharing - CASE STUDY OF SOMEONE WHO GREW UP AND WAS MARRIED IN THE
1950S.
Feedback - graphics, main image Toni and Taylan
Harry -  Typography
Emily - Slogan
Declan and Jensen - Copy
Caspar - colour
Georgia - Main Title
Alex and Lewis - Persuasive Techniques

Homework Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 

Analyse the image in pairs - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing 

DEADLINE WEDNESDAY PERIOD 6 - Plan a response to the following questions...

HOW DO THE THREE ADVERTS ENGAGE THEIR AUDIENCES?


WITH REFERENCE TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT.
YOU MUST CONSIDER THE FOLLOWING:

  • MEDIA LANGUAGE
  • NARRATIVE
MEN AND WOMEN ARE REPRESENTED DIFFERENTLY IN THE MEDIA. HOW FAR DO YOU AGREE WITH THIS STATEMENT? REFERRING TO THE GALAXY ADVERT, OMO AND THE NHS BLOOD DONATION ADVERT

YOU MUST CONSIDER THE FOLLOWING:
  • THE REPRESENTATION OF MASCULINITY
  • THE REPRESENTATION OF FEMININITY
  • REPRESENTATION OF CELEBRITY


Period 5 - Year 13 Business
Continue with assignment issued by Mrs Blakeley. - Mark assignments.

Mark Year 12 BTEC Assignments

Thursday 14th March - Week 2

Period 1 - Year 12 Business

Complete the presentations -
https://docs.google.com/presentation/d/16xieykg7NFF_F8HQJm2whI_qpqbnc3GtQPbGv0tgrUc/edit?usp=sharing
HOMEWORK - All presentations need to include the marketing campaigns of your actual company and product that you have chosen! Deadline tomorrow!!!!



Period 2 - Year 12 Media

Check your work against the assignment brief. Make sure you've followed the guide I gave you and you have used P1 M1 D1 P2 M2 as your subheadings.
Assignment brief for Learning Aim A


Period 3 - Year 12 Media
Complete assignment.
Deadline!!!
Homework -
1. Research horror films and their trailers too in terms of what codes and conventions they include. You need to think about which part of the film is the most interesting and how it is made - the beginning, middle and end.
2. Provide a pitch presentation of your 3 film ideas. (the whole film) You have 6 minutes to pitch your ideas.
https://www.youtube.com/watch?v=BGuFfuFuaCY
https://www.youtube.com/watch?v=Njh3rKoGKBo
https://www.youtube.com/watch?v=HctZg2aOPMw 

Begin your presentation with a statement which tells us in a nutshell why the film will be so successful - compare it to another film i.e. Friday the 13th meets Halloween!

Then briefly tell us what the film is about - do it through the perspective of the main character's eyes perhaps? Tell us the beginning, middle and the end.
Then explain how you will logistically be able to film it, who the main characters are etc.

Deadline - MONDAY!


Period 4 - Cover Year 11 English


Period 5 - Year 13 Media
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing

Read the following and learn the theories and debates. Plan and write an essay at the most a page and a half for the essay for Monday. REMEMBER PEETTIL +C+D. (MAKE SURE YOU INCLUDE ALL OF PEETTIL BUT SWAP IT AROUND FOR EACH POINT)
https://docs.google.com/presentation/d/1nEes3miFDn-keI384RWg3Q3NtzHejUEiIgpHHcpf1J8/edit?usp=sharing - Theories/Debates

https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-identifying-and-using-media-issues-and-debates-2-steph-hendry-2016-07.pdf   BFI Link

https://www.thestudentroom.co.uk/g/revision-tests/media_theories_and_issues_and_debates_2 - Quiz on theories issues and debates, you'll need to sign in with google, if you have a Gmail account.

https://filestore.aqa.org.uk/resources/media-studies/AQA-75711-TG-NARRATIVE.PDF  Narrative reminder

Tuesday 12 March 2019

Wednesday 13th March 2019 - Week 2

Period 1- Free



Period 2 - Year 13 Media
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing



Period 3-  Year 12 Media
Assignment to be continued...


Period 4 - Year 12 Business - Presentations to be completed this lesson - marketing campaigns.
https://docs.google.com/presentation/d/16xieykg7NFF_F8HQJm2whI_qpqbnc3GtQPbGv0tgrUc/edit?usp=sharing



Period 5 - Year 11C Media
OMO advert
Feedback homework on questions you were asked...
https://www.historytoday.com/archive/britain-1950 
What was life like for Men and women in the 1950s?
It was the post - war (after the war) era, and advertisers started to 
https://www.dailymail.co.uk/femail/article-5249797/Adverts-1940s-50s-60s-world-changed.html
https://www.dailymail.co.uk/femail/article-2975075/When-woman-s-week-revolved-washing-housework-bore-new-book-recalls-grateful-s-not-1950s.html 

https://docs.google.com/presentation/d/1yKJoUGFyVEih09IUnkn6jZnLdXIzdkXjetwnh994x6k/edit?usp=sharing - CASE STUDY OF SOMEONE WHO GREW UP AND WAS MARRIED IN THE
1950S.


Reading Task - CONTEXT READ THE GOOD WIFE'S GUIDE
https://larrytemple.wordpress.com/2008/05/01/actual-1955-good-housekeeping-article/ 

Analyse the image in pairs - https://docs.google.com/document/d/1vPKtExl1by3YD74qEb4OmiAmU6LZTM2b2TYmHLF28uU/edit?usp=sharing 




Period 6 - Triad's presentation
Year 13 Business deadline - park it ready for teaching Learning Aim B

Tuesday 12th March 2019 - Week 2

Period 1- Year 13 Media

https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing

Period 2 - Free




period 3 - Rota



Period 4 - Year 13 Media
https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing



Period 5 - Year 12 Media
This lesson is cancelled, how you will be expected to continue to work on your assignment as your deadline is due in on Thursday.

Assignment

Sunday 10 March 2019

Monday 11TH MARCH 2019 - WEEK 2

PERIOD 1 - YEAR 13 MEDIA  - complete

 https://docs.google.com/presentation/d/1FIsXSe1ecvTtQCOPFf1jGcbAie-nTKCCGb0pPvs1jFw/edit?usp=sharing


PERIOD 2 - OMO Advert for tomorrow.


PERIOD 3 - MEDIA YEAR 11C

How do you create a high level statement of intent?

What goes into it?

What do you need to do for your statement of intent?

https://drive.google.com/file/d/1Pvubaz7orpqTUhf2oVMHH1GF8fQhqfnv/view?usp=sharing  - 

3.8.2.2 Statement of intent
In this section students will be awarded marks for their response to the brief and their ability to
communicate their knowledge and understanding of language and representation to the reader.
page24image3944 page24image4104
Level
Marks
Description
5
9–10
  • An outstanding, detailed statement that refers directly and effectively to the intended uses of media language and representations.
  • The intentions outlined in the statement are consistently appropriate to the brief and target the intended audience in a clear and direct way.
  • Excellent evidence of the application of knowledge and understanding of the theoretical framework of media through extensive and sustained use of relevant and accurate subject specific terminology.
4
7–8
  • A detailed statement that demonstrates the intended uses of media language and representations.
  • The intentions outlined in the statement are almost always appropriate to the brief and target the intended audience.
  • Good evidence of the application of knowledge and understanding of the theoretical framework of media through frequent use of relevant and accurate subject specific terminology.
3
5–6
  • A clear statement that demonstrates some intended uses of media language and some intended aspects of representation.
  • The intentions outlined in the statement are generally appropriate to the brief and target the intended audience in a satisfactory way.
  • Satisfactory evidence of the application of knowledge and understanding of the theoretical framework of media through some use of relevant and accurate subject specific terminology.
2
3–4
  • The statement makes occasional reference to intended uses of media language and/or occasional intended aspects of representation.
  • The intentions outlined in the statement are inconsistently appropriate to the brief and only sometimes target the intended audience.
  • Basic evidence of the application of knowledge and understanding of the theoretical framework of media through very little use of relevant and accurate subject specific terminology.
page24image34280

page25image1424
Level
Marks
Description
1
1–2
  • A statement has been submitted.
  • The intentions outlined in the statement are unlikely to be
    appropriate to the brief and have minimal sense of the intended
    audience.
  • Minimal evidence of the application of knowledge and
    understanding of the theoretical framework of media in which any attempt to use subject specific terminology is likely to be inaccurate.
0
Nothing worthy of credit.


How will you use media language and media representations in order to create your product and
meet the requirements of the brief and the needs of the target audience? (Maximum 300 words) 

https://docs.google.com/document/d/1MRqf-Y46fKc77EfYXuypLO8HasqmfdRUZl4xaJtZVcE/edit?usp=sharing what to include!



PERIOD 4 - YEAR 12 MEDIA

Assignment to be continued...

PERIOD 5 - Year 11 A
How do you create a high level statement of intent?

What goes into it?

What do you need to do for your statement of intent?

https://drive.google.com/file/d/1Pvubaz7orpqTUhf2oVMHH1GF8fQhqfnv/view?usp=sharing  

3.8.2.2 Statement of intentIn this section students will be awarded marks for their response to the brief and their ability to
communicate their knowledge and understanding of language and representation to the reader.
page24image3944 page24image4104
Level
Marks
Description
5
9–10
  • An outstanding, detailed statement that refers directly and effectively to the intended uses of media language and representations. 
  • The intentions outlined in the statement are consistently appropriate to the brief and target the intended audience in a clear and direct way. 
  • Excellent evidence of the application of knowledge and understanding of the theoretical framework of media through extensive and sustained use of relevant and accurate subject specific terminology. 
4
7–8
  • A detailed statement that demonstrates the intended uses of media language and representations. 
  • The intentions outlined in the statement are almost always appropriate to the brief and target the intended audience. 
  • Good evidence of the application of knowledge and understanding of the theoretical framework of media through frequent use of relevant and accurate subject specific terminology. 
3
5–6
  • A clear statement that demonstrates some intended uses of media language and some intended aspects of representation. 
  • The intentions outlined in the statement are generally appropriate to the brief and target the intended audience in a satisfactory way. 
  • Satisfactory evidence of the application of knowledge and understanding of the theoretical framework of media through some use of relevant and accurate subject specific terminology. 
2
3–4
  • The statement makes occasional reference to intended uses of media language and/or occasional intended aspects of representation. 
  • The intentions outlined in the statement are inconsistently appropriate to the brief and only sometimes target the intended audience. 
  • Basic evidence of the application of knowledge and understanding of the theoretical framework of media through very little use of relevant and accurate subject specific terminology. 
page24image34280

page25image1424
Level
Marks
Description
1
1–2
  • A statement has been submitted. 
  • The intentions outlined in the statement are unlikely to be 
    appropriate to the brief and have minimal sense of the intended 
    audience. 
  • Minimal evidence of the application of knowledge and 
    understanding of the theoretical framework of media in which any attempt to use subject specific terminology is likely to be inaccurate. 
0
Nothing worthy of credit.

How will you use media language and media representations in order to create your product and
meet the requirements of the brief and the needs of the target audience? (Maximum 300 words)

https://docs.google.com/document/d/1MRqf-Y46fKc77EfYXuypLO8HasqmfdRUZl4xaJtZVcE/edit?usp=sharing what to include!


PERIOD 6 YEAR 13
Group tutors meeting - after school for Mrs M - Year 13 - statement of intent exemplars see the lesson below and follow the instructions... read the info alone, make notes as below, but then feedback to one another in your group to ensure you are all including what you require to achieve a level 5!

https://drive.google.com/file/d/1qcQP4kPQ-7evkJjEYh6-HpKmYBiHATOX/view?usp=sharing Read Page 33 and 34 of this document to analyse the grading criteria for the statement of intent!

Now read the statement of intent on each example and the feedback and grade they were given.
https://drive.google.com/file/d/1t2YmsLguugRER3SDWGNWE11P4Jn6G5h2/view?usp=sharing   Coursework exemplar  Student A
https://drive.google.com/file/d/1qbZWMiqYu1MmLT6IcCmAMYhUPVpqtmrM/view?usp=sharing
Coursework exemplar  Student B

https://drive.google.com/file/d/1qcQP4kPQ-7evkJjEYh6-HpKmYBiHATOX/view?usp=sharing Read the grading criteria for the statement of intent again!

Now make a list of what information you need to include within your personal statement to make it a level 5 - keep referring back to the grading criteria and the examiner's feedback. What did the examiner say was included, which is ultimately why they got the grade! Combine the two pieces of feedback to try and establish how to achieve a level 5.

Then write a list of bullet points like a writing frame collectively, to achieve the level 5.


YEAR 11 CRACK ON WITH COURSEWORK!!!

I will work in the media...sweedie!

I will work in the media...sweedie!
Media Studies GCSE and A'Level, has really took off over the past 15-20 years...with good reason.
We are bombarded by the media everywhere we turn and the mythical 'glamour' of working in the media has increased. And as a result so have the students!
Which is why it is so important for those who are serious about a career in it, to fend off competition by being one step ahead of the game.
If you do want to work in TV, Radio, Games, then I suggest you develop your CV by gaining as much industry experience as possible. Speaking as an ex-tv producer, I can tell you the media is all about networking. Researching companies, meeting people, developing working relationships and maintaining contact (without mythering!).
Your work ethic needs to be willing and able with an awful lot of enthusiastic attached! Those are the qualities all media employers seek.
You may instantly think about the major TV/Radio companies like GTV and BBC when you imagine the word 'Media'. And yes, you'd be silly not to, they're both based in the North West, so they are accessible in that sense, and they do have fantastic learning opportunities on their work placement schemes. However, you may find you gain a different kind of experience if you choose to seek work experience from a smaller independent production company. Your role may be more varied, thereby getting the opportunity to broaden your skillsbase. So think about what kind of experience you are looking for, do you want to learn more about the workings of the industry or would you prefer it to be 'hands on'.

Interview Techniques

The media is all about ideas! I'm sure you have seen various TV companies asking for programme ideas. Well this is because a producer is one idea away from making their mark.
Therefore even before you get to interview stage you should always produce an idea, the risk of someone using it, without employing you is always there, but if you impress them enough they will call you for an interview and hey presto you can really pitch it to them then.
Pitching is important you have to know everything there is to know about the programme...and I mean every detail. You may be asked, and you don't want to go in with an idea you wote 6 months ago and barely remember.
So the key to any interview is PLANNING and PREPARATION.
Make sure you research the company, the type of programmes they make, the type of programmes they are looking to make.
Look at who commission their programmes, what is their area. A company would not pitch a programme idea of a chat show to a commissioner who specialises in documentary.
Double check that the programme isn't already on air, there is no way to find out if a similar show is in development, but I'm sure you'll be told during the interview. If this happens have a back up. It may sound like a lot of work but it will certainly pay off in the end...
So you've got an interview, you've researched the company and programme ideas. The rest is really up to you, the more you prepare the more confident you will feel, and the less painful it will be, because lets face it sometimes they can be when you're starting out.
Another tips is answer every question as best you can, if you can not think of an answer (we've all been there) ask if you can go back to it, don't dismiss what they are asking.
Take notes in with you, try not to read them word for word. Write down key words as prompts this generally helps and you don't always need them.
Try and gain some experience if you haven't got any at interview stage ensure you are "actively in the process of finding some work based learning".
Finally always thank them for their time, and leave pre-production documents like programme ideas, shooting schedules, and budgets.
One last point, which is imperative never go into an interview and give 'negative' feedback about programmes, as you may be asked to. Watch out because the programmes in question are probably produced by the interview pannel. They are not asking in order to catch you out, they do want genuine feedback but there is a way of doing it, perhaps use sentences like "I would perhaps try to enhance it by incorporating...", or even "I wouldn't change it for the world, we love it in our house!" Some people just can't take criticism very well, so it is best to air on the side of caution more often than not. Plus some media egos are the largest in the world, and the hardest to massage! :)
Good luck!