David Brent

David Brent
David Brent - If at first you don't succeed, remove all evidence you ever tried.

Contacting Mrs Miller

If at any point you need to contact me for support or guidance with your coursework, don't hesitate to contact me on millere@turton.uk.com

Thursday 4 April 2019

***Thursday 4th April 2019 - week 1

Period 1 - Year 13 Business (Mrs B's lesson)





Period 2- Year 12 Media - Feedback on pre-production files
Period 3 - Year 12 Media - continue to complete pre-production





Period 4 - Free





Period 5 - Year 13 Media
https://docs.google.com/presentation/d/198f-muF8okfiba3d8toiPyrJnA5n3OxK1c1rMMycU1Q/edit?usp=sharing

Magazines: Oh Comely Industry case study

http://mediamacguffin12.blogspot.com/2018/06/magazines-oh-comely-industry-case-study.html  

This is crucial concept because Oh Comely is a small, niche independent magazine - completely different from the global brand that is Men's Health. We need to explore the surprising rise in independent publishing in recent years and why small print magazines seem to be surviving and thriving in the digital age.

Lesson notes

The independent print magazine is characterised as:

“…published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction” (Thomas 2007).

Source: Writer's Edit




Print: the challenge for publishers

Despite the renaissance of print through independent magazines, there are still huge challenges:
  • Distribution: finding distributor, risk of unsold stock
  • Lack of advertising revenue: meaning high cover price (all over £5, many around £10 or more)
  • Audience: finding and targeting a viable audience
Ironically, the internet has proved an unlikely saviour for independent magazines – it facilitates direct sales and subscriptions and allows magazines to find niche communities, crowdfunding and contributors

Iceberg Press: an independent publisher

Iceberg Press is completely different to Hearst UK – the publisher of Men’s Health and subsidiary of global conglomerate Hearst.

It publishes just two magazines: Oh Comely and The Simple Things.


Oh Comely Industries case study - blog tasks

Work through the following tasks to complete your work on the Oh Comely magazine CSP. There are plenty of questions here but you will be given plenty of time to complete it and will find this gives you a brilliant insight into a vital aspect of media - the power of independent institutions.

Iceberg Press

Visit the Iceberg Press website - particularly the Who Are We page and the Why Are We Here page. Read the content and then answer the following questions:

1) Why did the people behind Iceberg Press set it up?

2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements).

3) What are the two magazines that Iceberg Press publishes?

4) What similarities do you notice between The Simple Things magazine and Oh Comely?

5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press?


Writer's Edit journal article

Read this excellent Writer's Edit academic journal article on the independent magazine industryand answer the following questions:

1) What is the definition of an independent print magazine?

2) What does Hamilton (2013) suggest about independent magazines in the digital age?

3) What is the aim of Kinfolk magazine and what similarities can you draw with Oh Comely?

4) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?

5) How do independent magazines launch? Look at the example of Alphabet Family Journal.

6) What does the article suggest about how independent publishers use digital media to target their niche audiences?

7) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?

8) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?

9) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?

10) What are the challenges in terms of funding and distributing an independent magazine?


Irish Times feature

Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:

1) Why are independent magazines so popular?

2) Why is the magazine publishing industry set up to favour the big global conglomerates?

3) What does the article suggest regarding finding an audience for an independent magazine?

4) What are the challenges for magazine distributors?

5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?


TCO interview with Ruth Jamieson

Finally, read this excellent interview on the TCO London website with Ruth Jamieson, who has written a book on the renaissance of the independent magazine sector. Answer the following questions:

1) Why does Ruth Jamieson suggest there's a renaissance in independent publishing?

2) What are the common themes for successful independent magazines?

3) How many of these aspects can you find in Oh Comely? Make specific reference to the CSP pages where possible.

4) How does Jamieson see the future for the magazine industry?

5) How might this future impact Oh Comely? Do you think Oh Comely will survive the next five years - and why?


There is plenty of work here but this concludes our work on Oh Comely and the Magazines unit.
EASTER HOMEWORK:


  1. ANNOTATE THE FRONT COVER AND A DOUBLE PAGED SPREAD FOR THE DAILY MAIL USE THE NEWSPAPER IN C5 AND THE FOLLOWING FRONT PAGE AND FEMAIL PAGE - MEDIA INDUSTRIES AND AUDIENCE ONLY

Media Audiences 
The study of audience in the context of newspapers is of particular importance. The theoretical framework of audience intersects with the study of visual codes and representations which are crucial to analysing the mode of address and techniques of persuasion used to create a consensus for a particular set of beliefs and values. Areas of investigation include: 

  • What are the Demographics and Psychographics of target audience 
  • How the Daily Mail reaches, addresses and positions its audience 
  • How the content of individual news stories attract the audience 
  • The effect that newspapers such as the Daily Mail have on audiences (media effects theory, reception theory) 
  • The uses made by audiences of a daily newspaper including aspects of identity and cultural capital.
HOME PAGE! 

 







FEMAIL











    














                        





















































    








  1. THEN ANNOTATE THE I NEWSPAPER FRONT COVER AND WEBSITE FRONT PAGE AND MEDIA INDUSTRIES AND AUDIENCE ONLY

Media Audiences - YOU NEED TO ANNOTATE EACH IMAGE AND THEN TO RESPOND TO THE FOLLOWING QUESTIONS INCLUDING LOTS OF POINTS AND EVIDENCE!
The study of audience in the context of newspapers is of particular importance. The theoretical framework of audience intersects with the study of visual codes and representations which are crucial to analysing the mode of address and techniques of persuasion used to create a consensus for a particular set of beliefs and values. Areas of investigation include: 
• What are the demographics and Psychographics of target audience 
• How the i reaches, addresses and positions its audience ?
• How does the content of individual news stories attract the audience ?
• How and why the audience can interpret news stories in different ways ?
• How different responses can be linked to aspects of identity and cultural capital ?
HOME PAGE  I TRIED TO COPY ALL OF THESE AS BEST I COULD, SO JSUT IGNORE ANYTHING THAT IS REPEATED! ALSO AS YOU SCROOL DOWN ON THE WEBSITES THE NAV BAR IS ALWAYS THERE, NO MATTER WHAT YOU HAVE SCROLLED DOWN TO.






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I will work in the media...sweedie!

I will work in the media...sweedie!
Media Studies GCSE and A'Level, has really took off over the past 15-20 years...with good reason.
We are bombarded by the media everywhere we turn and the mythical 'glamour' of working in the media has increased. And as a result so have the students!
Which is why it is so important for those who are serious about a career in it, to fend off competition by being one step ahead of the game.
If you do want to work in TV, Radio, Games, then I suggest you develop your CV by gaining as much industry experience as possible. Speaking as an ex-tv producer, I can tell you the media is all about networking. Researching companies, meeting people, developing working relationships and maintaining contact (without mythering!).
Your work ethic needs to be willing and able with an awful lot of enthusiastic attached! Those are the qualities all media employers seek.
You may instantly think about the major TV/Radio companies like GTV and BBC when you imagine the word 'Media'. And yes, you'd be silly not to, they're both based in the North West, so they are accessible in that sense, and they do have fantastic learning opportunities on their work placement schemes. However, you may find you gain a different kind of experience if you choose to seek work experience from a smaller independent production company. Your role may be more varied, thereby getting the opportunity to broaden your skillsbase. So think about what kind of experience you are looking for, do you want to learn more about the workings of the industry or would you prefer it to be 'hands on'.

Interview Techniques

The media is all about ideas! I'm sure you have seen various TV companies asking for programme ideas. Well this is because a producer is one idea away from making their mark.
Therefore even before you get to interview stage you should always produce an idea, the risk of someone using it, without employing you is always there, but if you impress them enough they will call you for an interview and hey presto you can really pitch it to them then.
Pitching is important you have to know everything there is to know about the programme...and I mean every detail. You may be asked, and you don't want to go in with an idea you wote 6 months ago and barely remember.
So the key to any interview is PLANNING and PREPARATION.
Make sure you research the company, the type of programmes they make, the type of programmes they are looking to make.
Look at who commission their programmes, what is their area. A company would not pitch a programme idea of a chat show to a commissioner who specialises in documentary.
Double check that the programme isn't already on air, there is no way to find out if a similar show is in development, but I'm sure you'll be told during the interview. If this happens have a back up. It may sound like a lot of work but it will certainly pay off in the end...
So you've got an interview, you've researched the company and programme ideas. The rest is really up to you, the more you prepare the more confident you will feel, and the less painful it will be, because lets face it sometimes they can be when you're starting out.
Another tips is answer every question as best you can, if you can not think of an answer (we've all been there) ask if you can go back to it, don't dismiss what they are asking.
Take notes in with you, try not to read them word for word. Write down key words as prompts this generally helps and you don't always need them.
Try and gain some experience if you haven't got any at interview stage ensure you are "actively in the process of finding some work based learning".
Finally always thank them for their time, and leave pre-production documents like programme ideas, shooting schedules, and budgets.
One last point, which is imperative never go into an interview and give 'negative' feedback about programmes, as you may be asked to. Watch out because the programmes in question are probably produced by the interview pannel. They are not asking in order to catch you out, they do want genuine feedback but there is a way of doing it, perhaps use sentences like "I would perhaps try to enhance it by incorporating...", or even "I wouldn't change it for the world, we love it in our house!" Some people just can't take criticism very well, so it is best to air on the side of caution more often than not. Plus some media egos are the largest in the world, and the hardest to massage! :)
Good luck!